Blue ocean book resumen del

Then, with the last two principles, you are given the tools to execute that new strategy. Big blue ocean by bill nye meet your next favorite book. Because blue ocean is an andand, not an eitheror, strategy. This is a family run guest house with three very comfortable rooms. Blue ocean strategy estrategia del oceano azul resumen ejemplos analisis.

Blue ocean strategy has been described as a must read for all business students. Sep 26, 2016 the blue ocean strategy was published in 2005 and authored by w. With his friend and guardian, xena the hummingbird, by his side, bob is. In addition, it includes great stories of companies, notforprofit organizations and even governments that have found success by applying the blue ocean approach. In order to reconstruct your market boundaries, you need to look beyond the traditional function of your product and think of new ways to repackage. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant. How to create uncontested market space and make competition irrelevant. How to create uncontested market space and make competition.

Or is it that our minds and souls are so numb that, as in the books circus del sol. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Cemex cement industry case study blue ocean strategy example. The real opportunity is to create blue oceans of uncontested market space. Like the first book, blue ocean shift describes the key principles of this new way of thinking.

To revive discussion, seek broader input via a forum such as the village pump. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. The big blue sea has a lot of fun fish,jellyfish,sharks,whales,and other wonderful stuff so and sometimes when somebody because somebody was running around the house and then you say why are running around my house and then you go to the big blue ocean and you see a lot of whales and dolphins i know i didnt minchin the dolphins one so yeah. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategy is a bad book, but it is not your usual bad book. This page is currently inactive and is retained for historical reference. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. With captivating rhymes and colorful illustrations, the stories reveal timeless achievement principles as children follow blue ocean bob on his oceanic quest to protect all life in the sea of kerchoo. Chan kim and renee mauborgne, professors at insead. To join the free indie business book club, click here. This two book set includes the hardcover the ocean book thats filled.

Blue ocean strategy estrategia del oceano azul resumen. Cemex cement industry case study blue ocean strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.

Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to buyers. Blue ocean strategy goodreads meet your next favorite book. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Entertain and inspire your kids with the adventures of blue ocean bob awardwinning early chapter books for ages 6 and up. The first floor rooms are brand new while the main part of the house is a sturdy 150 years old.

There is ample opportunity for growth that is both profitable and rapid. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. This blog article is a overview of some of the key points of the book by w. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit.

Resumen del libro sobre estrategia empresarial blue ocean strategy, escrito por w chan kim y mauborgne. Libro nuevo o segunda mano, sinopsis, resumen y opiniones. To put this more simply, consider this quote from ice hockey legend wayne gretzky. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Luchan por conseguir una ventaja competitiva, batallan por una mayor parti. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Resumen estrategia blue ocean by sebastian galarza on prezi. May 01, 1999 the big blue sea has a lot of fun fish,jellyfish,sharks,whales,and other wonderful stuff so and sometimes when somebody because somebody was running around the house and then you say why are running around my house and then you go to the big blue ocean and you see a lot of whales and dolphins i know i didnt minchin the dolphins one so yeah. These dark and sometimes mysterious waters cover 71 percent of the surface area of the globe and have yet to be fully explored, under the waves, a watery world of frail splendor, foreboding creatures, and sights beyond imagination awaits. How to create uncontested market space and make competition irrelevant by w. Either the page is no longer relevant or consensus on its purpose has become unclear. Companies try to outperform each other and gain a greater share of product or service demand. I found blue ocean shift inspiring and extremely useful. It was clear from the outset that the authors were on to something special. Blue ocean strategy resumen precios mercado economia. According to kim and mauborgne, blue ocean strategy challenges. In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Chan kim and renee mauborgne in their bestselling book of the same name.

The adventures of blue ocean bob childrens books blue. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. In a red ocean, an industry sector boundary is defined and accepted. Hundreds of thousands amazing organisms live within the vast oceans, many of which were only just discovering today. Pdf resena del libro blue ocean strategy por capitulos. The authors stress that value and innovation must work together simultaneously in order to develop a blue ocean strategy. The strategic logic of high growth hbr julyaugust 2004. Chan kim and renee mauborgne professors at insead and codirectors of the insead blue ocean strategy institute. By exploring the first four principles, you will learn the steps to devise your own blue ocean strategy. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. A lot has been written about it and i would have said.

Autodesk is conducting a pilot of the getabstract service, so i am trying it out. To create a blue ocean strategy, organizations must be committed to value innovation. Or is it that our minds and souls are so numb that, as in the books circus del. Scientists are hard at work understanding the various facets that make up the oceans ecosystem, and will hopefully ensure a better conservation and appreciation of their beauty in future years. In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Competing in overcrowded industries is no way to sustain high performance. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. The blue ocean strategy was published in 2005 and authored by w. Chan kim and mauborgne use the metaphor of red and blue oceans to describe the market. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs.

They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Leave the statistics aside and see the big picture 3. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Remote work advice from the largest allremote company. Chan kim and renee mauborgne in the indie business book club.

May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Blue ocean strategy including examples and pdf download. Blue ocean strategy chapter 14 the four action framework chapter two. What is blue ocean strategy about blue ocean strategy. It is based on the view that market boundaries and industry structure are not a given and can be. It is being published in a recordbreaking 44 languages and is a w. Aug 06, 20 reconstructing your current market boundaries, i. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Kim and mauborgne make the process manageable by providing six key principles for achieving blue ocean success. Red ocean in blue oceans, demand is created rather than fought over. The name blue ocean comes from the book blue ocean strategy where instead of looking at strategic problems within a contested space, you look at problems in the larger uncontested space. May 30, 2017 to join the free indie business book club, click here.